1. Experience: Each part of the concept will be designed to provide an immersive experience. Customers can explore different scents and learn about the ingredients.

2. Design: The concept will have a modern, elegant design that invites customers to engage with the products.

3. Customer Engagement: Staff will be trained to offer personalized recommendations based on customer preferences. Special events and promotions will be held regularly to keep the experience exciting.

4. Competitive Pricing: Prices will be set to match or beat market rates, ensuring that customers feel they are getting great value for their money.

5. International Brands: The concept will feature a curated selection of international perfume brands, offering a diverse range of scents and price points to cater to all customers.

6. Marketing: Utilize social media, influencer partnerships, and in-store promotions to build brand awareness and attract customers.